Mark Cameron, Land Rover's head of global marketing, speaks to SportsPro about the car giant's campaigns within rugby union and sailing, along with the potential to work with other sports in the future.
What's inside the August 2015 edition of SportsPro magazine, including Martin Whitmarsh and his bid for the America's Cup with Land Rover BAR.
The Channel Island of Jersey has built a reputation for itself as an offshore banking haven. Now, plans are afoot to transform it into an offshore sailing hub.
Several of the Extreme Sailing Series' major backers discuss what drew them to the series, and what keeps them coming back.
The Extreme Sailing Series will enter its tenth season next year in rude health. Founding father Mark Turner discusses the evolution of the series and its pioneering 'stadium sailing' concept.
Andrew Pindar on his involvement in the Extreme Sailing Series, and the evolution of sponsorship in sailing properties.
It's a little over seven months since Harvey Schiller took on the new role of America's Cup commercial commissioner. With Bermuda secured as host, he is now overseeing a new sales cycle for sailing's biggest event.
The Volvo Ocean Race is one of sailing’s most commercially mature events but the 2014/15 edition, which is setting sail from Alicante this weekend, will be the first with centrally designed and built yachts. Seven teams, each with their own commercial tale to tell, have reached the start line, ready for a nine-month voyage around the world.
On the eve of the start of the 2014/15 Volvo Ocean Race, a nine-month, 38,739 nautical mile voyager around the world, SportsPro is this week publishing the second edition of our annual Sailing Black Book.
Located on the French Riviera, with connections to the main harbours on the Mediterranean Sea (Port Vauban- Antibes, Port Camille Rayon, Mandelieu-La-Napoule, Port de la Rague, Saint-Jean-Cap-Ferrat, Port de Cap d’Ail, Monaco, Porto Sole, Marina degli Aregaï, etc….) Berth For Yacht will be your premium partner in helping you find the mooring you need for your Sailing or Motor Yacht.
Olympic champion Sir Ben Ainslie believes his burgeoning British America's Cup team is "in about as good a position as we possibly can be", ahead of the publication of the protocol governing the next edition of sailing’s most prestigious event in the coming weeks.
Extreme Sailing Series organisers OC Sport, alongside Land Rover, the main partner of the series, confirmed details of the 2014 calendar at a launch in London earlier this week. Following the event, SportsPro sat down with OC Sport’s executive chairman Mark Turner to get his thoughts on the changes for 2014 and the season ahead.
The 11th Transat Jacques Vabre, a double handed transatlantic race from France to Brazil, begins on Sunday, with ten Open 60 monohulls leading the fleet as ocean racing’s new commercial era begins in earnest.
Oracle Team USA’s remarkable come-from-behind victory in the America’s Cup last week marked the fifth time New Zealander Russell Coutts has been part of a Cup winning team. The 51-year old, a legendary name in Cup history even before his latest triumph, was chief executive of the US team in San Francisco this summer, but also one of the architects of the 34th Cup alongside Oracle billionaire Larry Ellison. Coutts sat down with SportsPro to assess the summer and the changes required for the next edition.
Team Oracle USA’s dramatic comeback from 8-1 down to defeat Emirates Team New Zealand in Wednesday’s winner-takes-all finale was the perfect end to what was, all things considered, an imperfect edition of the America’s Cup.
The seventh edition of the Clipper Round the World Race begins on Sunday when the fleet of 12 leaves London's St Katherine Docks and makes its way down the River Thames, the starting point of what, for many, will be a once-in-a-lifetime adventure.
The final of the Louis Vuitton Cup, currently underway on San Francisco Bay, marks the beginning of the end of the 34th America's Cup. The battle for the Cup itself will follow in early September but a saga filled with tragedy, the usual politics, controversy and sometimes even a touch of farce is now reaching what organisers will desperately hope is a dramatic conclusion.
UK sports minister Hugh Robertson joined Clipper Race founder Sir Robin Knox-Johnston in London’s Trafalgar Square on Wednesday morning to launch the Great Britain boat that will compete in the round-the-world-event, which gets underway in September.
The Extreme Sailing Series has announced Land Rover as one of its main partners for the next three years. As the ink was drying on the most important sponsorship contract in the series’ seven year history, Mark Turner, the owner of OC Sport, the sports marketing and management firm which runs Extreme Sailing, sat down with SportsPro to talk through the partnership.
Vendée Globe is the world’s only single-handed non-stop round-the-world yacht race. As a major three month sporting event, it presents interesting challenges to those promoting and financing it. In an exclusive piece for SportsPro, Antoine Robin, director of communication & partnerships, Vendée Globe, discusses how this year it has turned to new media to overcome these challenges.
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