Omega clocks in for 2017/18 Volvo Ocean Race
The organisers of the 2017/18 Volvo Ocean Race have announced that Omega will be the official timekeeper of the event.
The Swiss luxury watchmaker will supply timing for the 13th edition of the round-the-world yacht race in a deal which will see the company benefit from significant brand exposure for the duration of the competition. The financial details of the agreement were not disclosed.
Omega has served as the official timekeeper of the Olympic Games on 27 occasions since 1932, and has also partnered with sailing’s Emirates Team New Zealand for several America’s Cup campaigns.
Mark Turner, chief executive of the Volvo Ocean Race, said: “We're very pleased to be partnering with Omega. The brand has an excellent reputation for precision and quality, and it’s an honour to have them on board. I’m certain that their timekeeping and sailing experience will be a great benefit to all involved.”
Raynald Aeschlimann, president and chief executive of Omega, added: “It is very exciting for Omega and it’s a great privilege. We know sailing very well, but the Volvo Ocean Race truly speaks to our pioneering brand spirit, our love of exploration and our pursuit of excellence. It really is a unique opportunity and we can’t wait to support the sailors with our renowned timekeeping.”
The 2017/18 Volvo Ocean Race will visit 11 host cities over the course of eight months and gets underway in Alicante, Spain on 14th October, before concluding in The Hague, Netherlands on 30th June 2018.