Magic Marine widens sailing portfolio
Magic Marine has become the official clothing partner to the Olympic skiff classes, the International 49er and the 49erFX.
Magic Marine's branding will appear at all championship races in the categories, with the partnership due to be launched this week in Aarhus, Denmark at the 49er and 49er FX European Championships.
The deal has been brokered by Icarus Sailing Media, which is handling the broadcast rights distribution and video production for September's 49er and 49erFX world championships in France.
Carrie Howe, marketing director of Magic Marine, which was founded in 1989 and is a specialist in sailing apparel, said: "The 49er and 49er FX Classes are a perfect fit and an appealing global sailing brand that will be great to work with. The start of an Olympic quadrennial is a great time to increase our commitment to Olympic sailing and to add our support to the exciting world of skiff sailing."
The 49er skiff class is already part of the Olympic sailing programme, while the 49erFX class for women will debut at Rio 2016.