Hugo Boss continues with Alex Thomson Racing
Hugo Boss has extended its longstanding support of British round-the-world sailor Alex Thomson and his eponymous sailing team, Alex Thomson Racing (ATR).
The luxury fashion brand has sponsored Thomson since 2003 when he competed in the Rolex Fastnet race, making it one of the longest running sponsorship agreements in sailing. Financial terms and the duration of the extension were not released.
News of the renewal came on Wednesday, as Thomson confirmed his participation in the 2014 Ocean Masters New York to Barcelona Race and the 2014 Barcelona World Race.
Thomson also has his sights set on racing in the 2016 Vendee Globe, the solo monohull non-stop round-the-world race in which he finished third earlier this year, breaking the British record in the process.
“It is an absolute honour to continue our sponsorship with Hugo Boss,” said 39-year-old Thomson. “The past ten years working together has been incredible, the pinnacle of which has to be my third place finish in the Vendee Globe this year.
“We aim to work together in this vein of success into the future starting with the New York to Barcelona Race in June next year, followed by the Barcelona World Race.”
Stewart Hosford, the managing director of sports consultancy Five West, which works on Hugo Boss’ sponsorship of ATR, added: “It is a great asset for the IMOCA class to have this renewed sponsorship deal going forward. The success of the Alex Thomson/Hugo Boss partnership has been clear to see not only in the race results and the records Alex has set, but off the timer as well in all the activity they work on together.
“With an enhanced IMOCA programme over the next few years, Hugo Boss and Alex Thomson will continue to bring something special to the class.”
Under the stewardship of Alex Thomson Racing owner Sir Keith Mills’s new agency, Open Sports Management, IMOCA events will be staged under the Ocean Masters brand from 2014.